Bollywood's most celebrated villain Gulshan Grover will boost the celebrity quotient at the finale of the Wills Lifestyle India Fashion Week (WIFW) Oct 23-27 without sashaying down the runway.

"This is the first time ever I'll be participating in a fashion event. Though Bollywood has been doing that, I am not going to walk the ramp. This bad man is going to be there for a good cause on the concluding day of the fashion week, " Gulshan told.

"The designers have designed more than 30 auto-rickshaws and I am going to announce a winner and that rickshaw will be given to a driver. Rickshaws are almost like the life line of a city and this time fashion will reach out to someone who makes one's life comfortable in a metro, " he added.

The actor has been invited to the gala by his college friend and Fashion Design Council of India (FDCI) president Sunil Sethi.